Employer Branding: 5 Steps to Success
A strong employer brand offers numerous benefits, including an improvement in your ability to attract and retain top talent. It may appear overwhelming at first, however, breaking the process down into five key phases will help you arrive at a finished product that supports employee engagement and attracts top talent.
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Attracting Candidates to Northeast Ohio
A tighter job market or extremely specialized hiring needs may mean you need to look beyond Cleveland for your next marketing hire. The good news is that there’s never been a better time to sell people on the region.
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7 Steps to a LinkedIn Profile that Stands Out
Whether you’re actively looking for a new job or open to considering a potential opportunity, a strong LinkedIn profile can help ensure you get noticed by recruiters. Here’s how to make yours stand out.
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Your Path to a Better Employee Culture
Your culture plays a huge role in your ability to attract and retain talent. If your company is struggling from a culture standpoint, here’s a meaningful approach to help you improve it.
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Glassdoor’s Impact on Recruiting
Since its launch more than a decade ago, Glassdoor has revolutionized the way people look for jobs and research companies, putting a lot of employers on edge in the process. Here’s how you can make the best of it.
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Tips to Help You Build Your Marketing Career Path
One aspect of the field of marketing that likely attracted you in the first place is the chance to continually develop new skills and even take your marketing career in a different direction. Whether you’re new to the field or a seasoned professional, consider these strategies for building a meaningful and rewarding marketing career.
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Total Leadership
Even when job openings are plentiful, it’s the candidates who stand out during the interview process—particularly those exuding clarity and confidence—who are most likely to land an offer. Whether you’re just launching your marketing career or have decades of experience, here’s how to market yourself in a way that can help you land that dream job.
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What to Look for in Your Next Retail Marketing Executive
As customer intelligence consulting firm Walker predicts, “Customer experience will overtake price and product as the key brand differentiator by the year 2020.” A strong focus on customer experience isn’t new, but the rapidly changing environment means you may need to shift your focus when hiring your next retail marketing executive in order to identify the best candidates.
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