While the most effective marketers understand nuance, possess solid communication skills and have an eye for detail, they also tend to be big-picture thinkers. They are visionary leaders who tap into their creative muscle to solve even the most complex marketing and branding challenges.
Often renaissance men (and women!), the most creative “creatives” come from all walks of life. Perhaps amateur comics or natural entertainers, they are innately curious ad empathetic. Creatives have a unique grasp of pop culture and the latest trends, which they apply critically to work that establishes human connection on a one-to-one-basis. Sure, they appreciate the awards bestowed on their innovative creative campaigns, but the most talented creative teams are motivated by realizing measurable results that move brands forward.
The best strategists take on the role of an anthropologist, fully immersing themselves in the behaviors, preferences and perspectives of consumers. Tapping into both their left and right sides of the brain, they leverage an innate curiosity while applying analytical thinking to connect the dots and arrive at on-target strategic recommendations. work that establishes human connection on a one-to-one-basis.
A strong command of verbal and written language is a must, but the most effective professionals are also highly adept at developing persuasive communications that educate and inspire. They understand the power of a compelling voice, and they infuse marketing messages with passion while ensuring an organization’s voice is authentic.
In addition to being highly competitive and driven, winning sales professionals will have an insatiable need to continually achieve. They are tireless, and they look to their resilience and optimism to keep moving forward and overcome whatever obstacles are in the way of that next great sale.
Top HR professionals are diverse. They are great communicators with high EQ. They understand themselves and others. They are innovators that use technology and data. They are well-read in the discipline, able to implement theory into practice in unique environments. Passion is required.